Motion graphics for marketing: six videos a small team can make this week

Why the product video never gets made

Picture a team of four. The feature ships on Thursday. Everyone agrees it needs a video, nobody has a week to make one, and the agency can start next month. So the launch goes out with three screenshots and a paragraph, and the video stays on the list.

The hard part of a product video was never the software. It was the script and the motion: knowing what to show, at which word. Clipteach takes the motion off your plate: an AI director animates every scene from what the line means, on the word, with no templates. The script is still yours, and it decides whether the video works. So that is where each idea below starts.

One script shape for all six: hook, problem, how, proof, ask

Every video below uses the same five beats. The length changes; the order doesn’t.

• Hook: one line that names the viewer’s situation. “You send twelve invoices a month and chase half of them.”
• Problem: what it costs them, concretely. Not “inefficiency”: the evening lost, the client who paid late.
• How: what changes, step by step, in the words a user would use. This is the teaching part.
• Proof: one thing they can check. A before and after, a number you can source, the product doing it on screen.
• Ask: one action. Not three.

Teach, don’t describe. “Here is our dashboard” describes. “Open the dashboard and the late invoices are already at the top” teaches, and gives the director something to animate. The craft behind it is in what motion design is, and what makes it look professional.

1. The 60-second “how it works”

The video you send when someone asks “so what does it do?”. One minute, one product, one path through it.

• What it’s for: the top of your home page, a sales email, the link you send before a call.
• Script shape: a line of hook, two of problem, most of the minute on how (three steps at most), one proof, one ask. Paste a finished script, or rough notes with Rewrite on: the AI writer turns them into a narration at the length you choose.
• Style: Motion, dark look. App windows, typing, flow diagrams with data moving through them, the camera diving into a screen to show what happens inside. Your logo, from your Library, appears where the script mentions it.
• Format: 16:9, 1080p MP4.

2. The feature launch

Your users already know the product. Tell them what is new, and why it matters to them.

• What it’s for: the announcement post, the changelog, the email to existing users.
• Script shape: the hook is the old annoyance (“Exporting used to take four clicks”), the how is the new path, the proof is the feature running in your own screen recording, the ask is “try it today”.
• Style: Motion. Already have the launch deck? Import the PowerPoint: your speaker notes become the voice and each slide becomes a note for the director, with the option “Keep my slides’ background”. A brand kit (logo, colours, font, on the Creator and Studio plans) keeps every launch looking like you.
• Format: 16:9 for the post and the email; make a second, vertical version for social.

3. The founder’s update, dressed with motion graphics

The one video where your face is the point. Shoot it on your phone, by a window, in as many takes as you need.

• What it’s for: the monthly update, the “why we built this”, the post that puts a face on a small company.
• Script shape: hook and problem in your own words, the how as three points, one proof, one ask. Put them in the Script & notes box beside your clips, with what the director should highlight.
• Style: Motion over your footage, in the AI video editor. With Keep my voice and Keep the best takes, an AI editor keeps your best take of each line and cuts the false starts, stumbles, repeats and off-camera talk; one real course intro went from 29 minutes of raw takes to 3 minutes. The director can then add a name card when you first appear, set big words beside you on the line that matters, or shrink your video to a corner window while a diagram plays.
• Format: 16:9 for your site and YouTube, or 9:16 for Reels, Shorts and TikTok.

4. The numbers recap, in the light look

Numbers on a slide sit there. A number that counts up as the voice says it gets a moment of its own.

• What it’s for: the quarterly recap, the investor update, the “year in numbers” post.
• Script shape: the hook is the one number that matters, the problem is where you started, the how is what you changed, the proof is the rest of the figures, the ask is what you want next. Say what each number means: “that’s one new customer a day” teaches more than the figure alone.
• Style: Motion in its light look (Charts): a clean chart page where numbers count up, lines draw themselves, bars grow and one chart turns into the next. Write the real figures into the script, with their units and dates.
• Format: 16:9 for a report or a meeting, 9:16 for a post.

5. The 9:16 hook for social

On Reels, Shorts and TikTok, the first line has to earn the second.

• What it’s for: one idea from your product or your field, told fast enough to stop a thumb.
• Script shape: compress. The hook is the first line, one idea is shown once, one ask ends it. Keep each line short, with one picture: a crowded voice buries the visuals.
• Style: Motion for anything on a screen, Doodle for “here is how this really works”. Choose vertical in the Format step, so the layout is built tall rather than cropped. The optional Sound effects switch adds whooshes, hits and clicks timed to what moves.
• Format: 9:16, 1080p MP4.

6. The onboarding walkthrough, with your screen recordings

For the welcome email, the help page, the one task everybody gets stuck on.

• What it’s for: getting a new user to their first result without a call.
• Script shape: nearly all how. Speak to “you”, one action per line: what to click, what they will see, why it matters. Where the product should play, write a [SCREEN] note: the words after it play over one of your screen recordings, which you add in the studio.
• Style: Motion, so the animated parts belong to the same world as your recordings. Keep Rewrite off: the voice reads your script as written, and your notes, never read aloud, stay where you put them.
• Format: 16:9.

What it won’t do, and where to start

Honest limits. There is no music: Sound effects designs the whooshes, hits, clicks and the sound of the place, but if your ad needs a soundtrack, add it after export. There are no avatars or presenters, on purpose: the face in your videos is yours or nobody’s. No stock footage, and no AI-generated video clips: the AI makes pictures, not footage. And no templates: every video is directed from its own script, and a brand kit keeps them recognisably yours.

Where to start: pick the one video your team is missing most and write its five beats today. You get 300 free credits on sign-up, no card, enough for a short video, and whenever something costs credits the price is shown first. The whole picture for marketing teams and founders is on Clipteach for marketing.