A launch next week, and no motion designer
Say you are launching a feature next Thursday. The landing page is written, the launch doc is approved, the email is drafted. What is missing is the video: an explainer for the page, a vertical cut for social, and something with the founder’s face on it.
There is no motion designer on the team, and an agency would want weeks and a budget you don’t have. What you do have is the launch doc and a phone.
That is enough. Clipteach has two doors, Create and Edit, and most launches use both.
Door one: turn the launch doc into a product explainer
Paste the launch doc, or import it as a PDF, Word file or PowerPoint, or paste a Google Slides link. With Rewrite on, the AI writer turns it into a spoken narration at the length you choose: short for the landing page, longer for the help centre. Pick a pro voice, or upload your own recording.
Then pick the look. Motion is built for software: app windows, typing, flow diagrams with data moving through them, the camera diving into the screen. Its light look, Charts, is built for numbers: the metric behind the launch counts up, the line draws itself, the bars grow.
Got a launch deck instead? Import the PowerPoint: the speaker notes become the voice and each slide becomes a note for the director. Tick “Keep my slides’ background” and your slides’ design stays behind the animation.
Your product screenshots and logo go where the script mentions them (Creator and Studio plans). Write the script yourself, with Rewrite off, and your [notes] direct the scenes: a [SCREEN] note marks where one of your screen recordings plays.
Door two: the founder’s phone clip, edited and dressed
Film the founder talking to camera on a phone. Say each line two or three times; nobody will see the bad ones. Upload the clips in Edit, up to 20 clips and 30 minutes in all, with “Keep my voice” on.
“Keep the best takes” keeps the best take of each line, cuts the false starts, stumbles, repeats and off-camera talk, follows your script’s order and evens out the sound between clips, like a professional editor would. In one real use, 29 minutes of raw takes of a course intro became a 3-minute intro. “Cut silent moments” takes out the pauses, and “Camera moves” adds a slow push or a quick zoom where it helps.
Then Motion dresses it. The founder’s video becomes a card that moves between beats: full screen for the hook, a card beside big words for the benefit, a small window in a corner. A name card says who is talking. Your screenshots (Creator and Studio) or pictures the AI makes come in as cut-aways while the founder keeps talking, and where it helps, the director cuts away to a full-screen animation. See the AI video editor for everything it does with your clips.
Not comfortable on camera? Use door one with your recorded voice, or film the product and pick “AI narrates”: a narration written from what your clips show, read by a voice you choose.
What marketing videos can you make with AI?
- Product explainers: what it does and how it works, in Motion’s interface world.
- Feature launches: the one new thing, shown in the app window where it lives.
- How-it-works videos: a flow diagram with data moving through it says more than a paragraph of architecture.
- Numbers: a results recap or the metric behind a launch, in the light look, with charts that count up and draw themselves.
- Founder videos: talking to camera, best takes kept, dressed with motion graphics.
- Social clips and ads: vertical 9:16 for Reels, Shorts and TikTok, 16:9 for your site and YouTube. You download the MP4 and upload it wherever it runs.
Two people on camera, a founder and a product lead? That works too: who speaks when is detected, each gets a name card, and the camera goes to whoever is speaking. For the craft behind all of this, read our guide to motion graphics for marketing.
Your brand, your sound, both formats
On Creator and Studio, a brand kit puts your logo, colours and heading font on the video, applied by the director. Without one, the video wears the style’s own colours.
Turn on Sound effects and the AI designs the sound of the video: whooshes, hits, clicks and the sound of the place, timed to what moves. Every sound sits on the timeline, where you can move it, change it or add another. There is no music, so add your own track after export if the spot needs one.
Every video exports as a 1080p MP4, in 16:9 or vertical 9:16: make the wide cut for the landing page and a vertical one for social.
A launch-week plan
- Paste the launch doc, pick Motion (or its light look if the story is a number) and generate the explainer. The price is shown before you start.
- Change any scene on the timeline, or ask the video assistant in plain words and approve its plan.
- Film the founder on a phone, each line a few times. Upload the takes in Edit with “Keep my voice” and “Keep the best takes” on, and pick Motion.
- Put on your brand kit and Sound effects, then export the 16:9 cuts for the page and the 9:16 cuts for social.
What Clipteach doesn’t do, so you can plan around it
- No music. Sound effects, yes; a soundtrack, no.
- No avatars or AI presenters. The face on screen is someone from your team, or no one.
- No stock footage and no AI-generated video clips. The AI makes pictures and motion graphics; the footage is what you filmed.
- No publishing to platforms. You download the MP4 and post it yourself.
What it costs
You start with 300 free credits on sign-up, no card: enough for a short video. Starter is $19 a month ($190 a year), Creator $49 a month ($490 a year), Studio $149 a month ($1,490 a year). Brand kits and your own pictures come with Creator and Studio.
From a doc, Creator makes about 11 to 15 minutes of video a month, depending on the style. A video made from your clips is priced on the finished video’s length; the clips are prepared when you click Generate, and no credits are used before that. Credits roll over and never expire, and the price is always shown first.